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Data-driven mobility for users by users - TRA2020
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Data-driven mobility for users by users

Decorative image Data driven mobility

Time: 10.30–11.30

Digitalisation is shaping transport and mobility in a way never seen before. Sharing economy is playing a growing role also in the transport sector, where the popular demand is to put users at the core of the transport systems. Consumer expectations and behaviour are changing, and consumers of mobility services become data producers as well.

It seems that nearly all the theoretical elements are in their place. How can we take the next step and move from theory to reality, from development to deployment? In addition, research results need to be utilised to rethink who should be shaping the emerging mobility market. Do we know how to respond to user demands? And who is sitting on the driver’s seat on this transition journey?

Platform economy and disruptive business models are emerging and offering user-centric, innovative mobility solutions. With that, we need to have the basic building blocks in their right place, such as trust in new technologies and making sure that cybersecurity and protection of personal data have been considered.

New business models demand a certain set of skills from users. How can we ensure that we develop future services in a way that is participatory and inclusive? We need to create and activate processes that allow the engagement of different users, including those with special needs.

At the same time, societal change and rapid urbanisation with growing traffic volumes create a new kind of framework. We need to find new ways of collaboration in order to aim towards green, inclusive and smart cities.

Alongside the need to respond to the mobility needs of passengers, new ways of operating have been developed in logistics. Smart logistic chains contribute to economic efficiency, decreasing emissions, optimising delivery times and improving consumers’ access to goods and services.

This plenary will also address safety challenges across modes, such as the human element, and shed light on mode-specific challenges. Alongside these we need to pay attention to automation as part of logistical chains. How do we manage new risks stemming from automation? How can we, with the support from the research sector, recognise the issues that play a key role during the transition phase?

Angelos Amditis, Research Director, ICCS View bio
Phil Blythe, Chief Scientific Adviser, Department for Transport View bio
François-Régis Le Tourneau, ALICE chair / Corporate Supply Chain Standards and Prospective Director, L’Oréal View bio
Maria Rautavirta, Director of Data Business Unit, Ministry of Transport and Communications, Finland View bio
Cecilia Bonefeld-Dahl, Director-General, DIGITALEUROPE View bio
Toni Orsulic, Chairman of the Urban Transport Committee, City of Gothenburg


See the strategic sessions on the plenary theme


Programme information will be updated continually. Also, please note that all sessions and presenters are subject to change.